link.to/map/73.263837/43.172984 link.to/music/Love+Story/Taylor+Swift (https://smarturl.it/EllaMai) link.to/podcast/Hello+Internet/37 link.to/app/instagram <– Opens platform-specific App Store link link.to/calendar/Jan+23+3pm/Event+name (like addtocalendar.ga) link.to/place Google/Apple Maps/OpenStreet/etc.